Alejandro H. Madrid is a cinematographer based in Barcelona, and his job, put plainly, is to make you hungry. Chocolate at the exact temperature where it still moves. A pour that lands once, perfectly, at two thousand frames a second, because the food stylist only made three. Ferrero, Nestlé, Coca-Cola, KFC, Burger King, Ferrari, Lexus, Prada. Shot across Europe, the Middle East, Africa and the Americas, wherever the campaign happens to be.

Paolo Tonoli has called him back more than twenty times. Esther Padial eleven. Joris Noordenbos ten. Call it loyalty, call it stubbornness. What it really means is that the set stays calm when the ice cream is melting and the client is watching, and in this trade calm and precise are the same word.

He works in high speed, motion control and macro, the toys that turn a splash into appetite instead of into an effect. And he shoots people: kitchens, tables, faces, the half second before someone bites. Both disciplines steal from each other. A hero shot teaches you patience with a face. A scene teaches you that a product also has to arrive on time.

He learned the craft at ESCAC in Barcelona and at UCAB in Caracas, and has been doing this professionally for over ten years. Along the way, a short film of his ended up at BFI Flare in London, and a music video ended up nominated at the Latin Grammys, which still surprises him at parties.

Represented across Europe and MENA by Triangle MGMT. For Spain, the UK and the rest of the world, talk to him directly. Based in Barcelona, packed and ready most of the year.

Craft

High speed · Motion control · Macro and probe · Table top · Live action

Selected clients

Ferrero (Nutella, Kinder, Ferrero Rocher, Raffaello) · Nestlé (Nescafé, Nespresso, Maggi, Nesquik) · Coca-Cola · Unilever (Carte d’Or, Cornetto, The Vegetarian Butcher) · KFC · Burger King · McDonald’s · Domino’s · Subway · Kellogg’s · Mutti · Mulino Bianco · Buitoni · Bauli · Lindt · Ferrari · Lexus · Cupra · Prada · Givenchy · The Macallan · Alhambra · Estrella Damm · Amstel · L’Oréal · Pantene · ISDIN · Philips · Ninja · DeLonghi

Directors

Paolo Tonoli · Niels La Croix · Joris Noordenbos · Esther Padial · Adrián Egea · Natascha Brandt · Niels Thomsen · Paul Butterworth · Thorsten (The Marmalade) · Johnsen & Mona · Andrea Marini · Nuno Correia · Rubén Latre · Xander Bartole · Mauri D. Galiano · Jorge Stasny · Umbra · Alessio Fava · Alex Koci

Awards

• Maggi — Cook The Difference Silver Effie Award MENA
• Gustavo Casas — Volverte a Ver Nominee Latin America Grammys