Lexus LBX - BTS

I shot this behind-the-scenes content for the Lexus LBX campaign in Milano with director Alessio Saveri and Hogarth Italy. The brief was straightforward, capture the energy and craft on set without the polished veneer, which meant staying mobile and honest with the lighting. We kept the camera work intentional but unobtrusive, letting the crew and the car speak for themselves rather than layering in unnecessary movement. The technical challenge here wasn't about flashy gear, it was about reading the light in the studio and knowing when to step back. BTS work lives or dies on authenticity, so I focused on finding moments that felt genuine rather than staged, documenting the real workflow between takes. It's the kind of shoot where your instincts matter more than your shot list.