Dr. Vranjes Christmas

I shot this beauty commercial for Dr. Vranjes with director Nico Schito and Dentsu Italy in Milano. We wanted to capture the essence of their Christmas campaign with a clean, controlled approach that let the product and packaging breathe. I went handheld for some sequences to give it intimacy, then locked things down on the wider shots to emphasize composition and light. The challenge was balancing the warm, festive mood the brand needed without falling into typical holiday clichés. We used practical lighting to sculpt the frame and kept the color palette intentional, letting the product's natural luxury speak for itself. It's straightforward work when you strip away the noise and focus on what's actually in front of the camera.