7 Days

Shot in Paris for Prodigious France and directed by Niels La Croix, this commercial for 7 Days croissants required a tight balance between macro intimacy and lifestyle energy. We moved between tabletop and probe work to capture the chocolate-filled pastry's lamination and bite, then shifted into dolly moves and high-speed sequences following talent through urban settings. The lighting stayed soft and volumetric to keep things fresh rather than heavy, letting the warm palette of caramel and deep chocolate read naturally without feeling overlit. Slow-motion punctuated the key moments, croissant in hand, but we kept the pace playful and restless. It's the kind of shoot where you're constantly switching between macro glass and wider coverage, and the real work is making both registers feel like they belong in the same spot.