Fanta Campaign 2024

I shot this Fanta commercial in Bangkok with director Paolo Tonoli and Hogarth Worldwide, and honestly, the brief was straightforward but the execution demanded precision. We were working in that brutal Thai heat, which meant managing color temperature shifts across the day and keeping our sensor clean between setups. The production wanted vibrant, punchy imagery that felt immediate and youthful without looking overprocessed, so we leaned into natural light where we could and used selective fill to maintain contrast in the shadows. It's the kind of job where your gear choices matter less than your discipline, but having the right tools definitely helped us lock the look quickly and move fast. The real win was nailing the energy in camera rather than betting on post to fix it.