Ferrari F1 2023 Unveilling

For the Ferrari F1 2023 unveiling commercial, Alejandro H. Madrid served as director of photography on a high-stakes automotive reveal shot on location in Maranello, Italy. Directed by Umbra and produced through the combined efforts of Umbra and Moviechrome, the project demanded precision cinematography befitting one of motorsport's most iconic marques. Working on-site at the legendary Ferrari headquarters, the Barcelona-based cinematographer captured the technical complexity and emotional weight of a new F1 machine's introduction, balancing the mechanical poetry of automotive engineering with the narrative momentum required for premium commercial storytelling. The shoot exemplified Madrid's ability to translate institutional prestige and technical excellence into compelling visual language, navigating the constraints of a controlled environment while maintaining cinematic depth and clarity.