Lays Gourmet India

I shot this tabletop commercial for Lays Gourmet India with director Natascha Brandt at Chucks Studios, and we spent the shoot in Amsterdam working through some tight product choreography. The challenge was making those crisps feel tactile and present without losing the refined angle the brand needed, so we leaned into controlled lighting setups that let the texture and color of each chip read clearly on camera. It's the kind of work where your lighting rig becomes as important as your composition, because one wrong angle and you lose the whole appeal of what makes gourmet snacking look, well, actually appetizing. The production kept things efficient but thorough, which meant we could nail multiple angles and lighting passes without burning daylight or losing focus on what made each frame work.