Shoot on Phantom Flex
with Arri Ultra Prime
Vimax - Cuando ves bien la historia cambia
DownloadDirected by: Adrián Egea
I shot this commercial for Vimax with director Adrián Egea at Finesse, and we went high-speed on the Phantom Flex to catch the nuance of how clarity changes everything, literally and narratively. We paired it with Arri Ultra Primes, which gave us that clinical sharpness without feeling cold, which mattered because the whole brief hinged on the idea that seeing well transforms your story. The Phantom let us push into those micro-moments where perception shifts, stretching time just enough to feel it but not so much it became a visual gimmick. Barcelona-based, working worldwide, and this one reminded me why I love the intersection of technical precision and actual storytelling, where the gear serves the idea instead of the other way around.