Supreme Primes
Arri Macros Set
Xtract Dzo
Frosted Flakes Kellogg's
Directed by: Nuno Correia
For the Frosted Flakes Kellogg's lifestyle commercial, I shot with the Phantom Veo 4K and Alexa Mini, pairing Supreme Primes with the Arri Macros Set to nail those detailed product moments where cereal needs to look crisp and intentional. We used the Xtract Dzo for color work, keeping things clean and natural without that oversaturated breakfast-commercial feel. Nuno Correia directed, and we shot in Milano, which meant dealing with European light that's softer than you'd expect, so the macro work had to carry real weight. The idea was to make the food feel tactile and present, not just pretty, using the high-speed Phantom for any motion work that needed that snappy, energetic rhythm. It's a lifestyle spot, so the challenge was keeping the gear invisible while letting the product and performances actually breathe.