Amstel

For the Amstel tabletop shoot, Alejandro H. Madrid worked alongside director Adrián Egea and production company Finesse to capture product-focused imagery at high frame rates. Shot on Phantom Flex with Arri Master Primes, the cinematographer employed precision lighting and macro-level composition to isolate the subject within controlled studio conditions. The high-speed capture paired with the optical characteristics of the Master Prime glass allowed for both technical flexibility and refined image quality, essential when translating liquid dynamics and surface detail into compelling visual moments. Based in Barcelona and working worldwide, Madrid's tabletop work demonstrates the technical rigour required when bridging commercial intent with cinematic craft, where every frame demands exacting control over light, motion, and lens performance.