Philadelphia Italy

I shot this tabletop commercial for Philadelphia in Milano with director Paolo Tonoli and Hogarth Italy. The brief called for intimate, tactile food work, so we built a lighting rig that let us move fast between setups without losing consistency. I went handheld for some passes to catch the product interaction naturally, then locked it down for the hero shots where precision mattered. The challenge was keeping the cheese and packaging looking fresh across a long shoot day, which meant coordinating closely with the food stylist and being ruthless about timing between takes. Tabletop work looks simple until you're three hours in and the cream's separated, but that's where prep and knowing your gear inside out actually saves you.