Activia Sumer

Shot this Activia Summer commercial with director Adrián Egea at Finesse, and we kept things clean and direct, which is exactly what the brief needed. I ran an Aleica Mini paired with Leica R glass, a combo that gave us that tactile, slightly vintage rendering without feeling forced or nostalgic. The constraint of working with those lenses actually pushed us toward simpler framing and tighter composition, which meant every shot had to earn its place. Food commercials live or die on how you handle light and color temperature, so we spent time dialing in the practical sources and letting the product speak rather than drowning it in drama. Barcelona-based, working worldwide, and this one reminded me why I like jobs where the gear serves the idea instead of the other way around.