Nutella Mexico Campaign

For the Nutella Mexico campaign directed by Niels La Croix at production company 27, I shot this commercial in Bucharest exploring how families share breakfast moments around the product. We built the shoot around macro and tabletop work paired with lifestyle talent sequences, using soft lighting and dolly moves to create that warm, nostalgic energy without forcing it. The color palette, warm taupes, saddle browns, soft reds, came naturally from the product itself and the rustic breakfast setup we designed. What interested me most was balancing the hero shots of the Nutella jar with genuine family interaction, keeping it playful and appetising rather than overly styled. Barcelona-based, working worldwide, but this one required understanding how the brand sits in everyday Mexican breakfast culture, which meant respecting the simplicity of the moment while still making it visually compelling.