Nutella UK Campaign

For the Nutella UK campaign directed by Niels La Croix at production company 27, I shot a commercial that needed to feel both intimate and appetising without leaning into the usual breakfast-table clichés. We filmed in Bucharest and built the shoot around macro work and dolly movements to give the Nutella jar and the spread itself real presence on screen. The lighting was soft and warm, letting the natural browns and wheat tones of the product breathe while keeping the family moments playful and genuine. I used macro lensing to catch those close details, the spread on toast, the jar catching light, then pulled back with dolly moves to show the wider family dynamic. The whole thing sits in that warm, earthy palette, rich enough to make you want breakfast but grounded enough that it doesn't feel like we're overselling it. It's about letting the product and the people around it do the talking.