Bimbo “El placer cinco emes”

For the Bimbo "El placer cinco emes" tabletop commercial, I worked with director Carlos Durriff and Igloo Films to build a shoot that lived in the details. Tabletop work demands patience and precision, and this one required careful lighting control to make the product read clearly without flattening the texture. We kept the setup tight, letting the geometry and surface qualities of the subject carry the frame. The real work happens in pre-production and on set, dialing in the right angle, the right fall of light, the right moment before anything shifts. No tricks, just discipline. That's where tabletop separates itself from other disciplines, I think, the intimacy of it, the constraint. Igloo and Carlos understood that constraint breeds creativity, and we used it.