Burger King CBK

I shot this tabletop commercial for Burger King with director Jorge Stasny and Be Sweet Films in Madrid. We kept it tight and controlled, which is where tabletop really shines, you know. The challenge was making fast food look considered without losing that appetite appeal, so we leaned into clean lighting and tight framing to let the product breathe. Stasny had a clear vision for the pacing, and we built the lighting rig to support those quick cuts without losing dimension. It's the kind of work where your lighting choices and camera placement become the entire language, since you're basically locked down and working inches away from the subject. No room for accident, which I actually prefer.