Dr. Vranjes

I shot this beauty spot for Dr. Vranjes with director Nico Schito and Dentsu Italy up in Milano. We kept things minimal and controlled, letting the product and light do the talking without any unnecessary flourish. The brief was clean geometry and precision, so we locked down the camera work and built the lighting rig to catch the subtleties in the bottle and the texture of the fragrance itself. It's the kind of shoot where you're thinking about millimeter shifts in position and how a single key light reads across glass and liquid. No tricks, just solid craft and the discipline to know when to stop adding and start subtracting.