Damm Malquerida

I shot this tabletop commercial for Damm Malquerida with director Esther Padial and production company Finesse here in Barcelona. We went tight on macro work, getting close enough to catch the texture and pour of the beer without losing the product's character. The lighting had to sit somewhere between natural and controlled, so we built a rig that let us sculpt the shadows without making it feel over-lit. It's the kind of shoot where you're thinking about how light hits liquid and foam in real time, adjusting reflectors and diffusion by millimeters. The goal was straightforward: make you want to reach for a cold one, but do it through craft rather than tricks.