KFC Taste of Summer

For the KFC Taste of Summer commercial, directed by Joris Noordenbos at Chucks Studios, I shot in Cape Town and built the visual strategy around macro and high-speed work to make those Crunch Collective burgers feel tactile and alive. We used soft lighting to keep the product appetising without blowing out the crispy textures, then layered in dolly moves and hero shots to push the energy forward. The colour palette ran hot, pulling from KFC's signature red through golden browns and fresh greens, which meant careful gel work and grading to keep everything singing without looking artificial. High-speed macro gave us those sauce-pour and ingredient-close moments that make you actually want to bite through the screen. It's one of those jobs where the gear serves the appetite, not the other way around.