KFC Mini Crunchies
DownloadDirected by: Mauri D. Galiano
For the KFC Mini Crunchies tabletop commercial, shot in Amsterdam with director Mauri D. Galiano at Chucks Studios, I focused on capturing the crispy texture and golden detail of the product through controlled lighting and macro work. The challenge was making small-format food feel substantial on screen without losing the delicate play of light across each piece. I worked with precision lighting setups to emphasize surface detail and color saturation, keeping the frame tight enough that scale became almost irrelevant. The shoot required patience with focus pulling and deliberate camera positioning to let the product's geometry and finish carry the visual weight. It's the kind of work where restraint matters more than movement, where every shadow and highlight has to earn its place.