Kellogg's Cocoa Loops

For this Kellogg's Cocoa Loops commercial directed by Nuno Correia, I shot across three sets in Milano, splitting the load between one live-action setup and two tabletop rigs with robotic arms. The idea was to keep the product front and centre without sacrificing the talent work, so we ran parallel operations to maintain momentum. I used the Phantom Veo 4K and Alexa Mini Supreme for the different setups, paired with Arri Macros and Dzo lenses to nail those hero shots and macro detail work where the cereal hits the milk. Soft lighting and high-speed capture let us catch the playful energy and the colour shifts, moving between dolly moves and locked-off macro moments. The tabletop robots handled the repetitive pours and product beauty shots while we focused on the live action side, which meant we could dial in lighting and timing without compromise. It's a straightforward approach, really, just efficient scheduling and the right kit to execute it cleanly.